Our story

Built for the way African entrepreneurs actually work

We ran multiple companies across disconnected tools for years. Udala is what we built when we got tired of waiting for someone else to solve it.

Running multiple businesses meant juggling five different accounting logins, separate HR systems, a payroll tool that knew nothing about leave balances, and a spreadsheet to reconcile everything at month-end. Entire days lost just moving numbers between systems that should have been talking to each other from the start.

We looked at every option. The enterprise tools were built for multinationals with six-figure implementation budgets and a year to spare. The simpler tools understood one company, not five. None of them were built for how business actually works across Africa - multi-currency, multi-entity, fast-moving, relationship-driven.

One login. Every company. Every department.
Finance that actually talks to everyone else.

So we built Udala. The product we wished existed - where Finance, HR, Payroll, CRM and Procurement all live in the same system, speak the same language, and share the same data in real time. One workspace per company. One login for all of them.

The timing is right. A generation of African entrepreneurs is building businesses at real scale and has no patience for enterprise software designed for a different continent. We are those entrepreneurs. Udala is built from that experience.

Six principles
we don't compromise on

01

Data sovereignty

Every company gets its own isolated database schema. Your data is yours alone. We cannot mix it with another organisation's records - even accidentally.

02

Finance owns the money

Every transaction that touches money gets a two-step approval. Operations creates. Finance approves. The audit trail never lies and rejected entries are never deleted.

03

Built for complexity

Multi-currency, multi-tax, multi-entity, multi-language. Business in Lagos is different from business in Nairobi or Dubai. Udala adapts - it doesn't force you to adapt to it.

04

Opinionated by design

We made hard decisions so you don't have to. Every workflow follows best practice. You get enterprise power without needing a consultant to configure it.

05

Mobile is day one

Approve a payment, check payroll, sign off on leave - from your phone. Mobile is not an afterthought. It is the primary interface for most of our users.

06

Ship and listen

We release fast and take feedback seriously. Our early access members have direct input on what gets built next. This is a product shaped by the people who use it.

People who have shipped real software
for real businesses

Udala is not a side project. We have built and deployed enterprise software in production. We know what breaks and why.

I
Founder & CEO

Israel

Product, strategy & vision. Entrepreneur running multiple businesses across different industries. Built Udala to solve the exact problem he faced every day.

E
CTO

Engineering Lead

Platform architecture and multi-tenant infrastructure. 8+ years building SaaS at scale.

D
Head of Design

Design Lead

UX and product design. Deep experience designing enterprise tools for African markets.

F
Head of Finance

Finance Lead

Chartered accountant. Designed the Finance module workflow from real-world operations practice.

From first line of code
to public launch

Q3 2025
Founded Ide8tech. Took on a major enterprise engagement that exposed every flaw in how disconnected business software forces people to work.
Q4 2025
Delivered our first enterprise Finance system to production. The workflow model that powers Udala today was proven here.
Q2 2026
Made the decision to build Udala - a standalone product, not a client project. The problem was too universal to keep to ourselves.
Q3 2026
Core architecture complete - multi-tenancy, authentication, workspace switcher.
Oct 2026
Waitlist launched. Target: 500 early members before January launch.
Jan 2027
Public launch - Growth plan open to all.
Q2 2027
AI Copilot - natural language queries, document parsing, auto-categorisation.
Q3 2027
Mobile apps for iOS and Android via Capacitor.

We're building this in public.
Come build with us.

Early access members help shape the product. What you need changes what we build next.

Join the Waitlist Get in Touch